Logo Design
Hoop X
An identity at the intersection of hooping, dance & improv.
My Role
Art Direction & Design
Client
Morgan Jenkins, a.k.a. Miss Mo’Jangles
A professional hula hoop dancer and choreographer.
The Challenge
Most hoop workshops are about leveling up. Hoop X is a two-day intensive workshop for immediate and advanced hoopers, centered on building a personal hoop style by merging dance and improv into the hooper’s own flow. This needed an identity that signaled that difference, worked across digital and print, and felt modern, unique, bold, feminine but strong.
BOLD CRISP curious CLEAN STRONG
Discovery
Morgan came in with a clear visual idea: two hoops crossing to form an “X,” the crossroads of dance and improv. The name came from the same image, and “X” also nods to X-treme and dynamic. To shape the feel, I asked her for adjectives and the emotion the logo should evoke. She gave me five words, and one reaction she wanted from viewers: “ooh, what’s that?”
Exploration
Finding the flow
01 / TYPOGRAPHY
I tested crisp, clean sans-serifs in light and bold weights to see how each changed the mark. Heavier weights felt too strong and lost the sense of flow and movement. Light weights kept the “X” as the focal point.
02 / SHAPE
The question was how much to show. Fully closed circles made the “X” less clear and felt heavy and literal. Implying the hoop let the “X” lead while the circles stayed present.
03 / COLOR
Morgan wanted no browns, no primaries, and leaned toward cyan, teal, and magenta. I wanted energy, and I wanted a pairing people don’t expect, a nod to two dance forms merging.
Results
More than a hoop.
The X is the hero. Fading lines “break” the hoop, signaling that this is a hoop workshop that opens the door to more: dance, improv. The sharper line ends play off the “X-treme” energy.
Unexpected color, intentional curiosity. Orange and purple isn’t a typical pairing, which invites the “ooh, what’s that?” reaction Morgan asked for.
Light type, strong mark. Lulo Clean One in a light weight lets the “X” read first, so neither element competes, and it balances the bold color so the logo doesn’t get heavy.
OUTCOME
“Omg Anna this is amazing!!! Better than I could even expect!”
-Morgan Jenkins / Miss Mo’Jangles
The logo and brand colors are used throughout Hoop X: YouTube videos, social graphics, and the website.
